What is Genre?
A set of characteristics/ formula recognised by audiences over time, e.g. iconography, narrative, mise-en-scene, themes and representation.
At an ideological level, genres offer comforting reassurance and a closing down of the complexities of life, allowing audiences to 'escape.'
Genre films work through important cultural myths and fears by repetition, innovation and resolution. For example, American films incorperate Western values such as not breaking the law, honesty, modesty and heroic.
Provides a relationship between audiences and producers which minimises the risk of financial failure. Meeting audience expectations results in generic pleasures, and so the producers can be more confident that their films will be successful.
Films function like language - offering a set of rules and a vocabulary with which to organise meaning.
Not static but constantly renegotiated between industry and audience - a combination of the familiar and the unexpected.
Summery of genre theories which will apply to my coursework:
Christian Metz, in language and Cinema 1974 suggests that there are four types of genre films;
The experimental - for example, sleeper hits such as 'Paranormal Activity' 2007.
The classic - for example, 'Dracula' 1931
The parody - for example, comedies such as horror film parody 'Shaun of the Dead' 2004 or James Bond parody, 'Austin Powers' trilogy, 1997, 1999 and 2002.
The deconstruction - for example, 'Scream' 1996.
Our film will be an 'experimental' as we will be experimenting with styles which were used in the French New Wave by directors such as Jean-Luke Goddard.
Stuart Hall developed ideas around the different interpretations or readings of genre and media texts which the audience could have:
The preferred reading - the view intended by the media producer.
The negotiated reading - agrees with some, but not all of the preferred reading.
The oppositional reading - the audience understands the preferred reading but chooses to take other values from the text.
The aberrant reading - the audience doesn't understand/ identify the preferred reading.
Emily Altenloh studied and observed audiences in cinema, and found that GENDER and CULTURAL PREFERENCES had an effect on the choices that the audience made.
(Altenloh's Study, 1914.)
She made a distinction between male and female viewing preferences in cinema, and found that women preferred romance, music and melodrama, and male working class cinema goers preferred more violent films. From this, she also found that males vary in their generic preferences, but females were more homogeneous.
Altenloh also talked about ESCAPISM, and described escapism as "providing an experience which everyday life did not provide."
From this theory, we could assume that females would enjoy watching our short film as it would fall into the romance category, and males may also enjoy our film if we were to include some sort of violent scene. However, our short film will not relate to her escapism theory as we plan to make a social realism film.
McQuail, Blummer and Brown in 1972 theorised that media creates a DIVERSION.
We as an audience create a personal relationship - feel part of a generic social group.
We create a personal identity - reinforce our own values through compassion to stars in the media/film.
We have surveillance - the media/film shows us what's happening in the world; it constructs a representation of places which we may not have been to, i.e. America.
Our group can use this theory when talking about our short film as we use the ideas of creating a personal identity by encouraging the audience to feel compassion to the protagonist in our piece.
Schatz suggests that there are only two types of genre; ORDER and INTEGRATION.
Films use the same structures, with different paradigms. Therefore it is problematic to break down films into categories.
This means that over time, the plot and structures of films haven't really changed at all, but the set and characters have. For example, an old generic Western film which has a plot of cowboys verses Indians, is no different to that of a modern day Sci-Fi film of spacemen verses aliens. Therefore, Schatz states that mise-en-scene is a crucial feature of genre identification.
Themes of Genre:
Metaphysical (meaning beyond science) themes are those ideas in society, which are general and abstract, such as ideas about life, the universe and everything. Science-fiction films could be said to use metaphysical themes because it deals with issues that are abstract. For example, when a man travels into space and there are tensions and conflicts it may make us consider the human condition. Is the human condition always linked to conflict? Can human kind ever find peace? Can we answer the big questions in life? Do we get a sense of hope or despair in the film we've watched?
Social - issues such as sexuality, race, crime and drug addiction. These may be included in the horror or Sci-Fi genres too as Sci-Fi films may deal with social issues such as showing a vision of a perfect society or a non- perfect society.
Ideological themes - As America has a massive influence on the cinema which is received in most countries, it might be fair to ask what type of ideological themes are being conveyed by the American moviemakers. In action films, it is normal to have America represented as the 'good guys' or the brains behind the operation, whilst we may see characters with foreign accents (including English) being represented as the 'bad guys.'
Our short film will be of a social theme as it deals with the idea of sexuality.
My short film:
In conclusion, this research will influence my short film as we now have a greater understanding of 'why' genre works, as opposed to simply 'how' genre works. Therefore, when making our film we can be cleverer about the ways in which we construct the characters, scenery and compositions of camera shots. Additionally, when creating 'subtle messages' to the audience, we can make them more successful.