Post 9A - Research Into Our Target Audience

The Demographic of Our Potential Target Audience

 

The Psychographic of Our Potential Target Audience

 

How Our Distribrution Methods Effects Our Potential Target Audience

We have used the distribrution method of using a QR code on the back of our postcard as a method of distributing our film. The audience can scan the QR code using a smart phone, and this will take them directly to our film's website or YouTube where they can watch clips or the whole thing.

This method of distribrution is becoming increasingly popular nowadays as QR codes are getting more and more exposure, and are being added to more and more advertisements. This modern method of distribruting effects our potential target audience as younger people and fashion-concious people seem to be more aware of the QR codes and how they work. However, people who are interested in breaking away from the mould, and a sophisticated film audience may also have an interest in the QR code as they are a new innovative and interactive way of accessing websites instantly. Therefore, these are the kind of people who our film is aimed at, and so in theory they will have common interests, and will find the QR code a fast and easy way to find out more about and watch our short-film.

Another distribrution method is watching the films at film festivals.
I have talked about film festivals in more detail in Post 9.